Adel marini, Bahram

[ 1 ] - Familiarity and application of smart technologies on customer relationship management

Aim: The purpose of the study is to examine familiarity and application of smart technologies {Radio-frequency identification (RFID),  Quick Response code(QR),    Near-Field-Communication Mobile (NFC)} on customer relationship management (CRM). Methodology: An applied study collecting data via Stokić, Stojanović, Bogdanović, Despotović-Zrakić, Radenković questionnaire. Population consisted of 1...