Sina Eisazadeh
Department of Physical Education and Sport Science, Lahijan Branch, Islamic Azad University, Lahijan, Iran
[ 1 ] - The Role of Media Advertising in the Development of Sports Tourism in Guilan Province of Iran
Background. The purpose of this study was to investigate the role of media advertising in the development of sports tourism in Guilan province. Methods. The research method is a descriptive-survey based on the structural equation model (Lisrel). The statistical population of the study was included managers of tourism, sport management professors, managers, and experts of tourism agencies that ...
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