matoufi, alireza

[ 1 ] - Investigating the Rationality of Behavioral Economics in Mental Accounting by ‎Studying Laboratory Economics

The purpose of this study is to investigate the rationality of behavioral economics in mental accounting by studying laboratory economics. Undoubtedly, economic man, whose fundamental characteristic is rationality, is the starting point for economic analysis. In conventional economics, the premise of rationality is the cornerstone and the premise of all economic theories. However, critics of ec...