Suraya Akmar Mokhtaruddin

[ 1 ] - Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...