Taherikia, Fariz

[ 1 ] - Sustainable Development in Iran’s Oil Industry through Environmental Friendly Marketing Activities

This research investigates the main factors that influence green marketing in Iran’s oil industry that can result in sustainable development, based on expertschr('39') opinions. The methodology of this research is grounded in theory and adopts a qualitative research approach.  We use semi structural deep interviews to collect our data.  We analyze the data using three stages of coding: open, ax...