abdolahi, solieman

[ 1 ] - Using Mixed Technique of Kansei Engineering, Kano Model, and Taguchi-based Experiment Design to Improve Satisfaction and Participation of Football Spectators at Stadiums

In football industry, the sports managers should include meeting of demands and needs of spectators on their agenda. However, this study aimed to determine the needs of spectators in Iranian Football Premier League. For this purpose, Kansei engineering method, Kano model, and Taguchi method were used to collect data. First, the emotional needs (41 needs) of spectators were identified. Using Kan...