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[ 1 ] - Providing a model to support the decision to select the most influential influencer in marketing campaigns on the Instagram social network.

With the advent of digital marketing and the subsequent emergence of social networks such as Facebook and Instagram, as well as the emergence of entities called influencers on these networks, numerous subcategories have arisen to optimize marketing activities with the purpose of having a larger, more effective, more targeted audience aiming at lowering the cost of advertising for businesses and...