beigifiroozi, Allahyar

[ 1 ] - Designing a Blue Ocean Strategy Model among Market Leaders in the Food Industry Using the Delphi Method

Blue Ocean Strategy with Innovation in the field of strategy offers a set of specific tools and approaches to create value. Therefore, it is important to apply this strategy among market leaders who use a value creation strategy to maintain and maintain competitive advantage. The purpose of this paper is to design a Blue Ocean strategy model among market leaders in the food industry. This study...