Elnaz Sadeghipor

[ 1 ] - The Effect of Marketing Information Systems in Establishing Competitive Strategies in Dermo-Cosmetic Companies

Nowadays marketers complain about the lack of correct information or large amount of misinformation. The problem that managers deal with is not shortage of knowledge, but massive information. To overcome this problem, a good marketing information system balances the information users really need and what is feasible to offer. The objective of this study is to investigate the effect of marketing...