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[ 1 ] - Incumbent responses to new entrants with considering the Game Theory approach (Case study: Taxi, Snapp and Tap30)

Actual research determines based on what mechanisms the incumbents can compete with the entrants. For this reason, we want to find out the influence of every each of the mechanisms (price, innovation and branding) that Taxi as an incumbent needs to rely on to compete with Snapp and Tap30. In actual research, the uncooperative model of Snapp and Tap30 is developed considering the game theory. Re...