Seyed Pouya Ghazi Mirsaeid
Department of Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
[ 1 ] - The Role of Multisensory Environmental Stimuli in Enhancing Hyper Customers in Store Experience
In recent years, by population expansion and consequently expansion in service industries, competition has grown in retailing industry more than ever. Retailers can overcome competition in retailing industry by creating attractive, enjoyable, and even more exciting store environment. The purpose of this study is to help marketers, managers and retailers to create an enjoyable and memorable expe...
نویسندگان همکار