abbas shahnavazi

[ 1 ] - Determining the Key Indicators affecting Electronic Customer Relationship Management (e-CRM) Using an integration of balanced scorecard and fuzzy screening techniques (Case Study: Companies Covered by Parsian Data-Processors Group)

Nowadays, increasing competition among companies and the huge cost of attracting new customers has led to companies seeking to retain existing customers rather than looking to attract new customers. These factors together have led to the emergence of customer relationship management. Thanks to the development of information and communication technology, especially the Internet, the use of custo...