Seyed Kamran Nourbakhsh
Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
[ 1 ] - A Developed Model for Purchase Intention of Foreign Food Products: An Empirical Study in the Iranian Context
The aim of this study is to develop a conceptual model for purchase intention of foreign food products in the Iranian context. Based on an in-depth review of past literature, the sub-factors related to customer’s purchase intention were extracted. Then, exploratory factor analysis and confirmatory factor analysis were applied to identify and confirm the factors affecting purchase intention of f...
نویسندگان همکار