Hossein Sharifi

[ 1 ] - Investigating the Effect of Gamification Mechanics on Customer Loyalty in Online Stores

This study examines how gamification mechanics could be used in online retailers' loyalty programs. In other words, this article attempts to create a conceptual model for the relationship between gamification mechanics and customer loyalty elements. We used a field study to conduct our research. In order to validate the survey, 450 customers from one of the greatest online stores in Iran were q...