Shamsaee, Saeedeh

[ 1 ] - Advertisement and the Social Identity of Iranian Women: A critical Analysis of Verbal and Visual Discourse in Business Ads

This study aims to investigate the mechanisms contributing to the effect of business ads on the social identity of Ianian women. 60 ads of the Iranian TV were analysed by quantitative and qualitative methods. Frequency analysis revealed that the image of a desired and successful woman is mainly affected by these factors; 1) Employers' benefit; 2) discourse type: 3) targer population; and 4) the...