Sharifi, mahsa

[ 1 ] - Designing a value-specific model of sales force based on value creation in the sales chain using S-O-R approach

In today's highly competitive market, organizations are constantly seeking new ways to create specific value and competitive advantage. As a strategic and valuable source, sales force can be very effective in forming and creating specific value and improve customer loyalty through adding value and credit to the organization. Despite the impact and importance of this, the role sales force plays ...