Mohamad Bakri

Department of Business Administration, Beirut Arab University, Beirut, Lebanon

[ 1 ] - From Traditional to Digital Environment: An Analysis of the Evolution of Business Models and New Marketing Strategies

This paper analyzes the major trends in the business environment that shaped the business models adopted by companies and their new marketing strategies. It adopts a desktop research methodology by collecting data from previous academic papers, statistical, and analytical reports. It starts by analyzing the globalization trend that forced most of the emerging economies to liberalize and privati...

[ 2 ] - Implementing Lean Tools to Streamline Banking Operations: A Case Study of a Small Lebanese Bank

The purpose of this paper is to discuss the benefits generated from the application of lean tools in banking services. We will highlight on challenges, advantages, and principal success factors for lean implementation. As financial markets are experiencing changes so it’s mandatory to create a streamlined bank to meet the new expectations in a timely manner while continuing to lower operational...

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