Haj Abukahaki, Atefeh

[ 1 ] - Identificaion and prioritization of effective indicators on optimal implementation of customer reiationship management in the insurance industry(including case study)

Background and purpose: The present Nowadays, importance of customer within organizations has gone beyond such that the trend of organizations has changed from product-orientation to customer-orientation. Therefore, since the last decade, approach to the issues such as customer relationship management has increased within organizations, that the organizations have felt necessity of the issues s...