Issa Adeli

[ 1 ] - Exploring the Role of Brands in Public Diplomacy

As international relations develop into a network-like arena, new public diplomacy receives more attention, both in research and in practice. At the same time, with the increasing role of non-state actors in international relations, their significant roles and functions have come under substantial scientific analysis. While companies engage in business abroad,  unintended results may emerge, af...