manizheh mollaei

[ 1 ] - The effect of external service quality on customer’s loyalty in hotel’s industry supply chain (Case Study: Parsian Hotels)

Service quality is a factor for measuring customer satisfaction in hotel industry. Therefore, in order to achieve competitive advantage and maintain customers, improving service quality has become an important tool in hotel industry to achieve customer satisfaction which is lead to customer loyalty. Because companies are developing close relationships with suppliers and customers. Since then th...