Seyyede A. Sarfarazi

[ 1 ] - Analyzing Customers of South Khorasan Telecommunication Company with Expansion of RFM to LRFM Model

Telecommunication Companies use data mining techniques to maintain good relationships with their existing customers and attract new customers and identifying profitable/unprofitable customers. Clustering leads to better understanding of customer and its results can be used to definition and decision-making for promotional schemes. In this study, we used the 999-customer purchase records in Sout...