Tayebeh Zol-ala
M.A. of Social Communication Sciences, West Tehran Branch, Islamic Azad University, Tehran, Iran
[ 1 ] - Investigating the Impact of Outdoor Advertisement on Cinema attendance in Tehran, Based on AIDA Model
Given the importance and impact of advertising on audiences, as well as the importance of the film industry and its undeniable role in the promotion and dissemination of culture, this research has been carried out. The purpose of this research was to investigate the effect of outdoor advertising techniques in movies (billboards, posters and bus banners) on the cinema attendance in Tehran based ...
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