rezaei_malek, mohamad

[ 1 ] - Model to improve banking by Using customer knowledge management and Mobile Banking and Its Impact on Customer Loyalty

With progress of communication technology in the past two decades, use of ICT has become a success factor in the world of competition. To increase competition in the banking industry of Iran, many banks are willing to offer a unique service to their customers. Investment of private banks has concentrated on the presenting special services. That has led to more successful in attracting and retai...