Ahmad M. Saidat

[ 1 ] - Aesthetic Symbolic and Communicative Functions of English Signs in Urban Spaces of Jordan: Typography, Multimodality, and Ideological Values

This study examines the visual aesthetic function of English signs in line with ethnographic approaches as a means of achieving various symbolic and communicative implications in the linguistic landscape (LL) of Jordan. Having coded the data in 6 urban streets of the major Jordanian cities, the social semiotic analysis centers on the visual layout of signs based on the typographical features of...