mahmudi, edris

[ 1 ] - Investigation on factors affecting dysfunctional customer behavior (the case: customers of car manufacturing dealership in Ahvaz)

Many studies suggest customer behavior is both functional and good-mannered way during the exchange process, but there is evidence that shows customers sometimes do dysfunctional behaviors and impose problems for organizations, employees and even other customers. Dysfunctional customer behavior is influenced by various factors. According to the role and importance of the customer in the surviva...