Shahabazi, Omid

[ 1 ] - Refelection of Ethical branding on Performance Indicators of Kerman University from the Performance of Factuly Members

Introduction: In the competitive business environment, organizational performance is tied with modern methods of marketing and branding. On the other hand, researchers admit that observance of ethical considerations by organizations is a critical factor in positive perception of the organization and its performance. Accordingly, this study was conducted to evaluate the role of ethical branding ...