Elmira Salari
Master of Information Technology Management, Department of Information Technology Management, Faculty of Management and Accounting, Farabi Campus, University of Tehran.
[ 1 ] - Investigating the Impact of Information Quality on Relationship Marketing with Mediating Role of Salespeople’ Relational Competency: Survey about Iranian ISP
Despite the vital role of information in relational-oriented firms, there are limited studies on the impact of information quality on relationship marketing. To address this gap, this study develops a conceptual model to examine the impact of information quality on the successful implementation of relationship marketing by assessing the mediating role of salespeople's relational competency. The...
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