Khatami, R

[ 1 ] - Investigating the Effect of Celebrities’ Attractiveness on the Effectiveness of Addiction Prevention Advertisements

Purpose: The purpose of this research is to investigate the effect of celebrities’ attractiveness on the effectiveness of advertisements, considering the factors influencing the attractiveness of the celebrities. Method: this research is practical research and in case of its method it is a descriptive survey. Research’s data are collected using random sampling. In this research researchers’ que...