Taktom Amanzadeh Oghaz
Electrical and Communication Engineering, University of Central Florida, Florida, USA
[ 1 ] - The Role of Event Related Potentials in Pre-Comprehension Processing of Consumers to Marketing Logos
Background: In human behavior study, by peering directly into the brain and assessing distinct patterns, evoked neurons and neuron spike can be more understandable by taking advantages of accurate brain analysis. Objectives: We investigated the role of Event Related Potentials (ERPs) in pre-comprehension processing of consumers to marketing logos.. Materials & Methods: In the framework of an ...
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