Shabnam Doosti

[ 1 ] - Investigating the Effect of the Perceived Value of Banking Services on the Key Indicators of Consumer Behavior

This study aims to investigate the effect of perceived value of banking services on the key indicators of consumer behavior. The study population includes the customers of private banks in Tehran City. The data collection tool used in this study is a questionnaire the face validity of which was confirmed by the experts and respondents and the reliability of which was measured and confirmed usin...