نژادشکوهی, فاطمه

[ 1 ] - تأثیر میزان ابهام‌گریزی دانشجویان بر سطح اعتماد آنان در خرید اینترنتی کتاب

Purpose: With increase in the sales of goods and services via the internet and the widespread deployment of electronic commerce, issue of trust in e-commerce has become a vital element. The purpose of this research is to study the impact of uncertainty avoidance on students trust considering the meditational role of the students' perceptions in book online shopping. Methodology: Validity was a...