کریم زاده, مهناز

[ 1 ] - اثربخشی تبلیغ طرح‌های کتاب‌خوانی نهاد کتابخانه‌های عمومی کشور بر جذب مخاطب از نظر اعضای کتابخانه: مطالعۀ موردی کتابخانه‌های عمومی استان زنجان

Purpose: The present research aims to investigate the advertising effectiveness of Iran Public Libraries Foundation's reading projects in attracting users to the public libraries of Zanjan province from the viewpoint of their members. Methodology: This is an applied and survey-descriptive research whose statistical population includes 33 users (i.e. patrons) who were members of public librarie...