شاهیوند, متین

[ 1 ] - مقایسه‌ بازاریابی در کتابخانه‌های دانشگاه علوم پزشکی تهران و شهید بهشتی بر‌اساس مدل 7p در سال 1396

Background and Aim: Libraries need strategies, such as marketing, to provide services to patrons. The purpose of this research is to compare the components of marketing in academic libraries of Tehran University of Medical Sciences (TUMS) and Shahid Beheshti University of Medical Sciences (SBUMS) based on the 7ps Marketing Mix Model. Materials and Methods: This is a cross-sectional, comparativ...