Donald Matheson
Associate Professor, Media and Communication, University of Canterbury, Canterbury, New Zealand
[ 1 ] - Mass Media vs. the Mass of Media: A Study on the Human Nodes in a Social Network and their Chosen Messages
In Internet-based social networks, the nodes have the most pivotal role in the processes and outcomes of the networks. Whether they pay attention to a message in the network or ignore it defines the fate of the message. One message is shared and re-shared by millions of users and another is left forgotten. The current study tries to shed light on one aspect of the role of the users in a social ...
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