Pegah Sadat Habibi

M.Sc., Department of Executive Management, Faculty of Management and Accounting, College of Farabi, University of Tehran, Qom, Iran

[ 1 ] - Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership

Objective Social business is a sub-category of electronic business that seeks social, innovative and cooperative approaches within online markets and also uses social media to attract social partnership and cooperation of such network users to support online purchasing and services. Trust is considered as an effective factor leading to successful social business. Because of the growing populari...

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