Mehdi Rasouli

[ 1 ] - Brand Positioning of the Sport Sciences Research Institution of Iran using Perceptual Mapping Technique

Background. Brands are the most important source of emotional attachment with the consumer, it should be used as a vital tool for attracting and retaining customers of the organization and various sports organizations, should follow the theoretical principles related to brand management and brand loyalty and move towards strategic brand management as a superior marketing philosophy. Objectives...