Hossein Abbasimehr

[ 1 ] - Combining data mining and group decision making in retailer segmentation based on LRFMP variables

Data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. One of the useful applications of data mining is segmentation. Segmentation is an effective tool for managers to make right marketing strategies for right customer segments. In this study we have segmented retailers of a hygienic manufacture. Nowadays all manufactures do understand that for st...