سیما جنتیان

[ 1 ] - Predicting E-banking Tendency from Personality & Demographic Characteristics

Becoming one the important features of our lives, e-banking has brought us a more convenient and fast way to accomplish financial activities. Despite its growing role, it is considered a challenge for some individuals who prefer to still use traditional banking system. In order to obtain a better understanding of those customers, in the current study, two personality dimensions and four demogra...