Amin Arefi

[ 1 ] - Halal Brand Is an Effective Solution for the Development of Medical Tourism: A Case Study of Hospital Hotel

Background and Objectives: Halal branding covers a wide range of economic activities including pharmaceuticals, cosmetics, health, textiles, clothing, leather, financial services, banking and tourism. Among the various forms of tourism, medical tourism has grown rapidly due to its competitive advantages. Therefore, the purpose of this study is to investigate halal branding as a strategy to deve...