دلوی, محمدرضا

[ 1 ] - تاثیر بازاریابی داخلی بر سکوت سازمانی‌: مطالعه موردی اداره امورمالیاتی شهر اصفهان

Internal Marketing is a planned try in marketing approach to overcome organization's resistance to change in a way to create inter-functional coordination for effective application of organizational strategy. This article tries to study the effect of internal marketing on organizational silence in Esfahan Taxation Office. In this line, Cronbach's alpha coefficient was employed to test the relia...