برج ثریا, لیلا

مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران

[ 1 ] - شناسایی عوامل موثر در تشخیص فرصت بازار تورفته (ویژه) در صنعت مواد غذایی ایران

Looming establishment of competitive environment on the globe imposes serious competitive challenges on domestic industries in a way that it affects their business trends or even their survival. Seemingly, starting and choosing niche markets can be effective solution to retain and grow the market share, and consequently gain success in competitive environments. Meanwhile, due to high compe...