حسینی کیا, عاطفه السادات

[ 1 ] - پژوهشی در تأثیرگذاری ارزش پیشنهادی حوزه واسط مشتری، جهت طراحی مدل کسب و کار همراه با رویکرد BMO

Mobile commerce business models will be beneficial for customers if the proposed services include service usage at any location, ability to localize/personalize and comfort in using services. The objective of this research is to explain mobile commerce and design business model in customer interface and product using Osterwalder business model anthology. Hence, this research aims to design and ...