نامدار زنگنه, سودابه

[ 1 ] - مدلی برای محاسبه نرخ رویگردان مشتریان در شرکت‌های مخابراتی ایران

Customer churn happens when a customer, due to his/her dissatisfaction with the services of an organization, stops his/her relationship with it and turns to other suppliers. Identifying and understanding the reasons bringing up this concept is a cause for survival in competitive conditions. The purpose of this article is to identify factors affecting customer churn in one of the mobile operator...