برادران, مهدی

[ 1 ] - بررسی عوامل موثر بر وفاداری مشتری (مطالعه موردی بانک تجارت شیراز)

This article is testing ten hypotheses with the aim of studying the effective factors on customer loyalty in Tejarat Bank. Statistical community of this research includes permanent customers of Shiraz Tejarat Bank Branches in first half of 1388 196 persons were selected through indefinite society formula and based on pilot studies as the sample. Collecting data was done by questionnaire with st...