Salil Seth
School for Management Studies, Babasaheb Bhimrao Ambedkar University (A Central University), Lucknow, India
[ 1 ] - Green Marketing: Solving Dual Purpose of Marketing and Corporate Social Responsibility
Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...
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