Urooj Ahmad Siddiqui

[ 1 ] - An Exploratory Study on Effect of Demographic Factors on Consumer Satisfaction and its Determinants in E-Retailing

The purpose of the study was to explore the impact of demography of online customers on e-satisfaction as well as on the determinants of e-satisfaction operating in e-retailing space in India. A theoretical model was derived in accordance with the literature and was tested empirically. Conveniently sampling technique was used. Primary data was collected through a structured questionnaire throug...