A. Abedi

[ 1 ] - Comparing performance of organization on implementation of customer relationship management systems using ANP and TOPSIS hybrid approach

As the customers are the main reason of the formation and survival of the organization, not only understanding their obvious needs, but also forecasting, determining and guiding their hidden needs, design and implementing plans of offering services for meeting these needs for attracting customers are among cornerstone of any activity in the organization. In this research, one compares the perfo...