Javad Iranban
Department of Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran
[ 1 ] - A Study on Effective Factors on New Product Development with an Emphasis on Fuzzy Hierarchical Analysis Approach
Nowadays the new product and its importance are consideredas an essential strategy for staying in business. Though the hi-techindustry has focused on value innovation and improving the qualityof the new product development (NPD) process to drive new productperformance, new product success has not changed dramaticallyover the years. This study presents a novel approach based on structuralequatio...
نویسندگان همکار