Hossein Abbasimehr

[ 1 ] - Integrating AHP and data mining for effective retailer segmentation based on retailer lifetime value

Data mining techniques have been used widely in the area of customer relationship management (CRM). In this study, we have applied data mining techniques to address a problem in business-to-business (B2B) setting. In a manufacturer-retailer-consumer chain, a manufacturer should improve its relationship with retailers to continue its business. Segmentation is a useful tool for identifying groups...