Amin Parvaneh
IT Group - Faculty of Industrial Engineering K. N. Toosi University of Technology
[ 1 ] - Integrating AHP and data mining for effective retailer segmentation based on retailer lifetime value
Data mining techniques have been used widely in the area of customer relationship management (CRM). In this study, we have applied data mining techniques to address a problem in business-to-business (B2B) setting. In a manufacturer-retailer-consumer chain, a manufacturer should improve its relationship with retailers to continue its business. Segmentation is a useful tool for identifying groups...
[ 2 ] - Combining data mining and group decision making in retailer segmentation based on LRFMP variables
Data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. One of the useful applications of data mining is segmentation. Segmentation is an effective tool for managers to make right marketing strategies for right customer segments. In this study we have segmented retailers of a hygienic manufacture. Nowadays all manufactures do understand that for st...
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